Entrepreneurs in Action:
The Journey from Startup to Scaleup and Beyond

A Startup Week Event

Wednesday, October 19 from 3:30pm-6:30pm


TELUS World of Science

Zeidler Dome & S.P.A.C.E Gallery

11211 142 St NW

Edmonton, AB T5M 4A1

*This event has ended. Please stay tuned for clips and a full recording of the event*

About the Session

As part of Edmonton Start Up Week, Health Cities welcomes three innovative entrepreneurs to share their experiences starting out and growing right here in Edmonton. From their own experiences and successes, these powerhouse entrepreneurs will share their advice, observations and lessons learned throughout their journeys with the next generation of entrepreneurs. The afternoon will also include opportunities for networking and making connections.

Supported by:


  • 3:30pm – 4:00pm – Networking and attendee check in
  • 4:00pm – 5:00pm –Panel (in Zeidler Dome)
  • Beginning at 5:00pm – Networking (in S.P.A.C.E. Gallery featuring cash bar and snacks)


Myrna Bittner

Myrna Bittner

CEO & Founder, RUNWITHIT Synthetics

Myrna Bittner is the CEO and Co-Founder of RUNWITHIT Synthetics, an advanced artificial intelligence, data modelling and visualization company designing interconnectedness into decarbonization, sustainability, equity, health, resilience, and growth initiatives globally. Myrna is passionate about connecting today’s technology, policy, and infrastructure choices to data about the generational impacts and outcomes for people and our planet. 

In the last 2 years, the growing RUNWITHIT team celebrated numerous international awards, including the United Nation’s Global Call for Decarbonization, Taiwan’s Top Technology Gold Medal, Toyota Mobility Foundation’s City Architecture of Tomorrow Challenge, NATO’s Space Awareness, USAF’s AFWERX Showcase, Airbus Defence “Beyond Net-Zero,” along with the “Most Edmonton” YEG Startup Company.  RUNWITHIT is a women-led, Certified Aboriginal Business, with a GBA+ Certified team of diverse and talented 3D animators, designers, and scientists in social, data, computing, and engineering disciplines. 

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Izabella Roth

CEO, Infinity Healthcare

Izabella Roth is a health leadership professional, now at the passionately happy helm of Infinity Healthcare. It helps that she holds an MBA from IE Business School, ranked among the top three MBA programs on the planet by the Financial Times in their 2017 Global MBA Ranking. It helps that she also holds Bachelor of Science and Bachelor of Nursing degrees from the University of Alberta and has been laboring, laughing, sometimes crying, and often celebrating with the healthcare providers under her supervision for more than a decade. 

Izabella succeeds by keeping her workplace fun and her leadership style light. Her uniquely bright combination of leadership and people skills shone first during her tenure as the Director of Health and Emergency Management for the North Peace Tribal Council: her holistic managerial style and innovative health and education initiatives there not only dramatically improved the Tribal Council’s ability to service the community but also earned Izabella national recognition from Health Canada and brought her speaking opportunities at the national and local levels.  

Later, as Ambulatory Care Manager for Alberta Health Services (directing a team of 50 physicians, RNs, LPNs, pharmacists, social workers, and administrative staff) and more recently as Edmonton Area Director for Bayshore Home Health (directing a team of over 300), Izabella’s managerial prowess and devotion to her employees dramatically boosted staff morale while simultaneously benefitting the companies’ financial health. Bayshore Home Health’s Revenue grew by a whopping 2799% under her directorship.  
Roth insists that changing the world starts at home. To that end, and working together with her husband, she raises two delightfully inquisitive children and one equally inquisitive Shih Tzu Yorkie mix—aka a Shorkie—named Hiccup. 

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Dornoosh Zonoobi

Vice President of Artificial Intelligence, Exo

Dornoosh is Exo imaging’s Vice President of Artificial Intelligence. Exo (pronounced “Echo”) is a health information and devices company whose mission is to modernize medical imaging through its high-performance handheld ultrasound platform and artificial intelligence. Most recently, Dornoosh was the co-founder & CEO of Medo.ai, a health-tech startup focused on developing cutting-edge AI technologies to simplify the use of ultrasound, which Exo acquired. She led Medo from ideation to two FDA-cleared products deployed in four countries and through the eventual acquisition.

Dornoosh earned her Master’s and Ph.D. in the area of computer vision and machine learning from the National University of Singapore and completed her post-doctoral fellowship in 3D Ultrasound analysis at the Radiology department of the University of Alberta, Canada.


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Jeremy Deeks

Vice President, CBRE Canada

Jeremy Deeks is a Vice President working with The Edmonton Office Advisors specializing in transactions related to the leasing and sales of office space in Edmonton. Jeremy began his career in real estate in 2012 working for a competing firm where he also specialized in office market transactions. Since joining CBRE in 2013, Jeremy has consistently demonstrated his knowledge and expertise when providing clients with expert advice and strategic solutions tailored to meet their needs. Jeremy is recognized in the industry for his exceptional communication skills and his strong commitment to his clients. 

In his role as an office leasing broker, Jeremy specializes in leasing, renewals, relocations and acquisitions services. His experience with client representation includes: lease and renewal negotiations, facility relocation, acquisitions, marketing, strategic planning, financial analysis, solution implementation, dispositions and subleases, as well as market forecasting and analysis. 

Crowd Notice for filming: Please be advised that filming and photography will take place at this event. Individuals entering into this area may appear in images and film captured by Health Cities. It is understood that photograph(s) and/or video recordings of individuals attending may be used in publications, advertisements, electronic media and other formats to support Health Cities, its agents and divisions. Any questions or concerns can be emailed to media@healthcities.ca. ​